Posts Tagged ‘eureka’
Creative inspirations are often reported to emerge spontaneously, especially when we are not distracted or focusing on the problem at hand. Knowing how to generate these “insight moments” are an important component of creativity for better problem solving and innovative solutions.
It is known as the ‘eureka’ or ‘aha’ moment. Many ‘eureka’ moments are emerged at the unlikeliest of places, whether it be in the bathtub (for Archimedes the mathematician), or at a strip club (Richard Feynman was known to scribble equations there). It can be said that “Creativity is the residue of time wasted”.
A relaxed and positive mood enhances the brain activity required for the ‘aha’ moment to take place in our brain. Pleasure can play a big part in this process as it can enhance positive mood.
Evolution has developed areas in our brain with the purpose of providing us with a pleasurable sensation, what neuroscientists call the “reward circuit”. It is the Nucleus Accumbens, part of this circuit which provides the motivation and passion to what we want to do.
This chemical is called Dopamine (also known as the chemical of desire) is released when we enjoy or about to enjoy something. So we feel good! It can be seen as a direct correlation between how pleasure affects our creative brain; that is, when we are happy and we feel good, our brains are more open and relaxed, which will in turn allow us to think more clearly and perhaps get that moment of insight.
As Daniel Pink states
“The future belongs to…creators and empathisers, pattern recognisers and meaning-makers. These people… will now reap society’s richest rewards and share its greatest joys.”
Everyone has the capacity to be creative!
Check out the BrainArt Project, to spread the word about “Life Pleasures & the Brain” through various artistic forms, the project is about awaking, learning and balancing this aspect of our lives. Nurturing creativity through exploring our pleasures.
An interesting article on Eureka Moments by Silvis Damiano